Why prepare?

Your organization’s reputation is often its most valuable asset. When that reputation comes under attack, protecting and defending it becomes the highest priority.

This is particularly true in today’s 24 hour news cycle, fueled by an intrusive and increasingly frenzied media, government investigations and consumer pressure groups.

When events like these happen, the media firestorm can quickly overwhelm the ability of your organization to effectively respond to the demands of the crisis.

To emerge with your reputation intact, you must anticipate every move and respond immediately and with confidence.

Crisis communications can include crafting thorough and compelling statements.

Additional tactics may include proactive media outreach to get messages and context to the media, identifying and recruiting credible third-party allies who can attest to your side of the story, and striking first, not waiting to be hit.

Effectively responding to the challenges of a crisis requires more than the typical skills of the public relations professional, requiring instead experience at the highest levels of the field, such as investigative reporting, politics, and lobbying. This is an area docleaf have extensive experience in.

We’ve been there

Our skills come from experience; they’re not based on theory but on practice. We employ some of the most experienced practitioners in the industry and have particular expertise in some of the most challenging and crisis prone industries.

We can work in partnership with you to:

• Develop comprehensive procedures, tailored to your organisational needs
• Provide media training to key executives
• Test your response plans and personnel.
• Offer an extensive range of support services both during and after an incident.