The Risky Business of Celebrity Endorsements

Having an A-list celebrity endorse your product can be a great boost for sales. But beware - their image becomes your image. When things do astray for them, the potential risk to the brand of their paymasters is huge.

Read April Duncan's article on About.com here.

25 Crisis PR Tips

An organisation's response, (or lack of response), to a crisis will inevitably impact on their reputation and brand.

In this article, Crisis Management PR specialist Jonathan Bernstein lists 25 valuable lessons from his experience working with clients in difficult situations.

Read Jonathan's tips here:

Give Woment the Credit!

Fed up of waiting too long to get paid? Find a female-only client! According to Cranfield School of Management, doing business with companies run by women will mean getting your invoices settled on time.

To read the story from Management Today, click here:

How Healthy is your workplace?

Around 2 million people in the UK suffer an illness they believe has been caused or made worse by their work. This can take many forms such as stress, depression or back pain. In turn, this leads to sickness absence and reduced productivity.

So how do we create a healthy workplace? This article by ACAS, originally produced in HR Review, tries to shed some light of the key questions.

Read the article here:

Crisis Briefs

An 81-year old man in the small Chilean village of Angol shocked his grieving relatives by waking up in his coffin at his own wake.

When Feliberto Carrasco's family members discovered his body limp and cold, they were convinced that the octogenarian's hour had come, so they immediately called a funeral home, not a doctor. Carrasco was dressed in his finest suit for the wake, and his relatives gathered to bid him a final farewell.

"I couldn't believe it. I thought I must be mistaken, and I shut my eyes," Carrasco's nephew Pedro told the daily Ultimas Noticias. "When I opened them again, my uncle was looking at me. I started to cry and ran to get something to open up the coffin to get him out."

The man who "rose from the dead" said he was not in any pain, and only asked for a glass of water. Local radio also surprised listeners by announcing a correction to Carrasco's death announcement, saying the news had been premature. (AFP)

And finally... have you listened to a lousy singer at the karaoke bar recently? If you plan to post the experience online, this story might make you think again.

Four Lebanese university students have been jailed for a week for making crude remarks on the Facebook social networking site about the singing talents of a woman they met at a party, media reports said last week.

Local newspapers reported that the students -- all male -- were ordered to be detained on January 10 after the young woman's father objected to the authorities in the eastern town of Zahle. The four were charged with slander and "violating public morality" and were ordered to be held in preventive detention despite objections by human rights groups. (AFP)