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Dear Reader
In our latest issue, we look at some crises
that could have a wider impact on you and your
organisations from mass migration to a world water
shortage. What we do at docleaf is serious stuff,
(this week along we have been involved with a
coach crash, murder, 2 critical injures and a
high profile media incident). However, for a touch
of light hearted relief, the docleaf CEO dons
his green lycra suit and transforms into "crisisguy"
- all in the quest to further promote his public
speaking career.
*World facing worst migration
crisis
*Expect mass staff exodus in a disaster,
says survey
*‘Ostrich viewpoint’ checklist
*World water crisis
*Crisisguy -
an entertaining and informative speaker
Keep the suggestions coming, please.
Andy Jarosz, Editor
Contact:andy.jarosz@docleaf.com
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World
facing worst migration crisis
At least 1 billion people
will be forced from their homes between
now and 2050 as the effects of climate change
deepen an already burgeoning global migration
crisis, predicts a new report by Christian
Aid. Read more here:
http://www.christian-aid.org.uk/news/media/pressrel/070514p.htm
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Expect
mass staff exodus in a disaster, says survey
Employers have been warned
that 40% of their employees won’t be turning
up for work if Avian Flu hits the UK, and
the majority won’t be coming if there are
rumours of an imminent terrorist attack,
Computer Weekly reported recently.
These are the findings of a street survey
conducted amongst 200 commuters at a number
of London train stations.
The survey also found that only a quarter
of those that decided to stay at home would
be able to work remotely if their firm’s
network was intact, mainly because of a
lack of remote working facilities.
The fact that 40% would stay at home during
an Avian Flu virus should not shock too
many employers, as the recommendation from
the government would be to contain the virus
by reducing people’s movement.
But the lack of remote working facilities
is something that employers should address,
if their type of business could benefit
from it. Some of those questioned may have
worked in sectors such as retail though,
which in most cases wouldn’t benefit from
remote working.
The survey also found that a quarter of
the people interviewed did not know who
at work would inform them if a disaster
had struck, and almost half of the respondents
were not aware if their company had a business
continuity plan in place.
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| ‘Ostrich
viewpoint’ checklist |
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Most business
continuity managers are aware of the importance
of protecting brands, but how do you determine
how at-risk your brands are?
Here’s a 20 point check list that is designed
to dispel the !It can’t happen to us’ mindset,
more properly described as the Ostrich Viewpoint.
1.
Brand attack: where the brand or image is
knowingly attacked by others who might have
a vested interest in the demise or decay
of your business
.
2. Price wars: where competition necessitates
narrow profit margins that prove to be unsustainable
without compromising other aspects of the
product or service.
3. Brand confusion: where one brand is confused
with another and suffers as a result of
the confusion.
4. Slip of the tongue: where a casual or
flippant remark in an unguarded moment leads
to a derogatory story or a detrimental interpretation.
5. Health and safety issues: where the brand
or image is likely to be associated with
what are perceived to be harmful outcomes.
6. Quality issues: where doubts are cast
on the suitability of the product or service
or the value for money it represents
7. Legislation: can affect the brand or
image in all sorts of ways. Infringements
of existing legislation are one aspect and
changes of legislation are another.
8. Trade barriers: where restrictions are
imposed or removed. This may be a direct
impact where a company’s products are subjected
to changes or it an indirect impact where
someone else’s products or services are
subjected to changes.
9. Translation problems: often occur when
a name, a phrase or a title has a rather
unfortunate meaning in another language.
They can also occur when the quality of
the translation is poor and the meaning
gets lost or distorted.
10. Transcription or transmission errors:
those typographical errors that have the
unfortunate effect of completely changing
the meaning from something helpful to something
rather inconvenient.
11. Economic variations: those local or
international forces that may have serious
financial consequences beyond our direct
control. Often the brand can suffer as a
result of the response to such variations.
12. Religious issues: where the product
or service has a religious connotation.
Sometimes this is intentional by the nature
or design of a product or it may be purely
accidental though incomplete knowledge of
others’ beliefs.
13. Racial issues: those where the product
or services has a racial connotation this
would normally be purely accidental through
lack of knowledge or it might occur through
some change of fashion or custom.
14. Environmental issues: where the public,
or sections of the public, have real or
imagined concerns about the environmental
impact of a product in its manufacture,
distribution or its use.
15. Animal rights issues: where the public,
or sections of the public, have real or
imagined concerns about the impact on animal
life. These issues are often concerned with
research and development programmes which
may, or may not, use animals for experimental
purposes.
16. Human rights issues: where the public,
or sections of the public, have real or
imagined concerns about their rights or
the rights of others.
17. Implication by association: where a
company, its products or services are deemed
to be in league with others who have a poor
image some reason or another.
18. Forces of nature: where the destructive
forces of nature have a detrimental effect
on the way in which a company sources its
materials, creates its products or delivers
its services. In a long and complex supply
chance there are often many opportunities
for nature to interfere.
19. Personal issues: where the brand, or
image, is liable to suffer simply because
of its association with an individual who
appears to have offended the public though
his or her actions, words or beliefs.
20. Criminal acts: where someone closely
associated with the brand or image appears
to have committed a criminal act.
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World
facing water crisis
You drink it, wash in it
and flush the toilet with it every day.
But how much do you appreciate the finer
points of the liquid that sustains life?
Try this quiz to test your knowledge of
the uses - and diminishing supplies - of
water around the world.
http://news.bbc.co.uk/1/hi/sci/tech/3747588.stm
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Crisisguy
hits the speaking circuit
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Imagine you are the head of a major company
and you suddenly hear that a plane carrying
50 of your staff has crashed. How do you
cope? Where do you start to pick up the
pieces? How do you tell the families of
the people involved? How do you deal with
the media?
These are horrible situations
that most companies thankfully will never
have to face. But for those who do, the
ability to survive such a disaster will
almost certainly depend on specialist crisis
management.
This is what crisisguy (AKA
David Perl, CEO of docleaf) loves to talk
about. If your looking for an experienced
speaker who has spoken globally about his
exploits, then why not check out his new
site at www.crisisguy.com. |
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A collection of past eNews articles
can be found at www.docleaf.com/news/enews.php
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